The China Project

A next-generation media experience for a growing media company

Brand Identity, Design System, Digital Product, UX/UI Design, Web Design
The China Project
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Overview

The China Project's 2,000+ yearly articles and investigative reports bring up-to-the-minute briefings, news, analysis, and tools to a global audience of over 2 million subscribers - including executives, diplomats, academics, and policymakers - driving a deeper and more nuanced understanding of the rapidly shifting dynamics between China and the West.

I led a design project with the aim of transforming the growing news blog into a brand synonymous with critical analysis and up-to-the-minute reporting.

A sweeping rebrand and reading experience built atop a next-generation tech stack enabled the creation of new products, including a family of podcasts, a company database app, and personalized topic trackers.

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